AUVESY-MDT, the market leader for industrial automation backup systems, today announced Will Draper has been named Chief Revenue Officer with responsibility for all global sales and marketing activities.
Landau in the Palatinate (Germany) and Alpharetta (Georgia, USA), 7th November 2023. Will Draper is to lead AUVESY-MDT's global sales and marketing activities in a newly created position as Chief Revenue Officer. His role will include development and execution of a new go-to-market framework optimized to accelerate growth and market expansion.
Will Draper joined AUVESY-MDT as President - Americas in September 2022, where he was responsible for strategy, execution, and profitability of day-to-day business in North and South America. His leadership responsibility with the company was expanded in early 2023 with his appointment to the company's Board of Management. In his previous role, Draper consistently demonstrated both strategic vision and operational excellence related to sales and marketing organizational development. His extensive industry experience – particularly in industrial operational technology (OT) – and strong track record make Draper the ideal candidate for the new CRO position.
Prior to joining AUVESY-MDT last year, Draper held senior leadership positions in sales, strategic planning, and product management AVEVA, Dell EMC, and Cirrus Logic.