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New Chief Revenue Officer Will Draper to accelerate global growth of AUVESY-MDT

AUVESY-MDT, the market leader for industrial automation backup systems, today announced Will Draper has been named Chief Revenue Officer with responsibility for all global sales and marketing activities.

Landau in the Palatinate (Germany) and Alpharetta (Georgia, USA), 7th November 2023. Will Draper is to lead AUVESY-MDT's global sales and marketing activities in a newly created position as Chief Revenue Officer. His role will include development and execution of a new go-to-market framework optimized to accelerate growth and market expansion.


I am thrilled to announce Will’s promotion to CRO of AUVESY-MDT. Having previously held senior leadership positions in sales, strategic planning, and product management, Will is not only an expert in the industrial OT-field but also uniquely positioned to drive AUVESY-MDT's next phase of growth internationally.

Stefan Jesse, Group Co-CEO of AUVESY-MDT

Will Draper joined AUVESY-MDT as President - Americas in September 2022, where he was responsible for strategy, execution, and profitability of day-to-day business in North and South America. His leadership responsibility with the company was expanded in early 2023 with his appointment to the company's Board of Management. In his previous role, Draper consistently demonstrated both strategic vision and operational excellence related to sales and marketing organizational development. His extensive industry experience – particularly in industrial operational technology (OT) – and strong track record make Draper the ideal candidate for the new CRO position.

I am absolutely convinced of AUVESY-MDT’s enormous market potential and growth opportunities. We are well positioned to benefit from the accelerating digital transformation trends sweeping through industrialized economies. Our commitment to deliver maximum value to our customers is unwavering as we move forward on this journey. Therefore I look forward to embracing that mission in my new position and am very pleased to be able to support AUVESY-MDT as CRO in its continuing growth.

Will Draper, CRO of AUVESY-MDT

Prior to joining AUVESY-MDT last year, Draper held senior leadership positions in sales, strategic planning, and product management AVEVA, Dell EMC, and Cirrus Logic.



Franziska Klostermann Head of Marketing AUVESY GmbH

Media Contact

Franziska Klostermann
Director of Marketing
+49 6341 6810-456


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New Chief Revenue Officer on a mission to accelerate global growth of AUVESY-MDT

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