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Landau in der Pfalz I Hannover, April  18th 2023 – With more than 4,000 exhibitors and the eyes of the international community upon it, this year’s Hannover Messe will once again live up to its reputation as the world’s leading trade fair for industry. From pandemic conditions to supply chain problems, cyber threats to the impact of economic crisis scenarios and geopolitical tensions – rarely have there been so many concurrent challenges facing manufacturing companies.

Production managers are increasingly looking for direction and concrete courses of action. As the market and technology leader for version control and backup solutions in industrial automation, AUVESY-MDT sees the HANNOVER MESSE, which runs until April 21, as an opportunity to specifically address acute issues in the manufacturing industry. “We are focusing on the chance to discuss with company representatives how to innovatively solve these problems,” explains Franziska Klostermann, Head of Marketing at AUVESY-MDT. “We aim to make the given time window of the trade fair as constructive as possible for our visitors. We have compiled statistics and study results in advance, which will allow for important topics to be quickly concretized on site so that a truly solution-oriented dialogue can take place.”

STATISTA’s trend overview. Data & facts about the most important topics.

A trend overview prepared by AUVESY-MDT alongside experts from STATISTA was recently published under the title “Say No To Fatalism in Production” and is available for download here. Alternatively, you can pick your own personal copy directly at the HANNOVER MESSE (Open Air Site (FG), Stand T147  AUVESY-MDT truck between halls 8 and 9).  This trend overview focuses on solution-oriented considerations in the wake of alarming data that has recently come to light:

  • On average, manufacturer’s machines experience 800 hours of unscheduled downtime per year. That’s approximately 15 hours per week!
  • The cost of unplanned production downtime amounts to 50 billion US dollars in damage each year worldwide!
  • Every second cyberattack leads to production downtime – in 15 % of cases it led to the shutdown of the entire company!
  • The current shortage of qualified workers continues to hit manufacturer’s hard – 76 % of the manufacturing industry is affected
  • and much more

“There is a lot to look at, discuss, and – above all – tackle. We are in Hannover precisely for this dialogue and its corresponding concretizations and are already looking forward to how this will be received,” comments Oliver Gronau, Chief Commercial Officer (CCO), at AUVESY-MDT.

How to model an air of calm – both at the trade fair and in practice!

In addition to exchanging information on current trends and approaches to solutions, the AUVESY-MDT team this year is making a concrete contribution to make your visit to the trade fair as relaxed as possible. Inspired by a CEO quote that has become rather famous (I’m sleeping on the factory floor, not because I think that’s a fun place to sleep) visitors to the AUVESY-MDT truck (located between halls 8 and 9) will have the possibility to take a powernap. “After all, we also ensure in practice that our customers are able to work while remaining well-rested and do not have to spend the night next to their machinery,” explains Franziska Klostermann when asked about this particular trade fair service.

Media contact

Franziska Klostermann Head of Marketing AUVESY GmbH

Franziska Klostermann

Director of Marketing
+49 6341 6810-456